Celebrity Net Worth estimates Hailey Bieber net worth at around $300 million for 2026, updated on July 7, 2026. However, no public personal financial statement independently confirms that figure, so treat it as an estimate rather than an audited measure of her wealth.
Her financial story includes professional modeling, fashion and Beauty campaigns, brand partnerships, social-media influence, and entrepreneurship. The most significant recent wealth-related development has been the growth and sale of her beauty company, Rhode, to e.l.f. Beauty.
e.l.f. Beauty announced the Rhode acquisition in May 2025 as a transaction worth up to $1 billion, consisting of $800 million in closing consideration and a potential additional $200 million earnout. The acquisition was completed on August 5, 2025.
Importantly, the $1 billion headline transaction value does not mean Hailey personally received $1 billion. The transaction involved multiple equity holders, different forms of consideration, and a potential earnout. Public transaction disclosures do not establish a verified exact percentage of Rhodee owned personally by Hailey.
Quick Facts About Hailey Bieber
| Detail | Information |
| Full Name | Hailey Rhode Bieber |
| Birth Name | Hailey Rhode Baldwin |
| Date of Birth | November 22, 1996 |
| Age | 29 (born November 22, 1996) |
| Birthplace | Tucson, Arizona, United States |
| Nationality | American |
| Profession | Model, entrepreneur, media personality |
| Known For | Modeling, Rhode and beauty entrepreneurship |
| Estimated Net Worth | Approximately $300 million, according to Celebrity Net Worth |
| Founded | Rhode, 2022 |
| Current Business Role | Rhode Founder, Chief Creative Officer & Head of Innovation |
| Marital Status | Married to Justin Bieber |
| Children | 1 (Jack Blues Bieber) |
| Modeling Agency | IMG Models |
Hailey Rhode Baldwin was born on November 22, 1996, in Tucson, Arizona. She built her career in modeling before expanding into beauty entrepreneurship with Rhode.
Her current IMG Models profile identifies her as a model and entrepreneur and documents work with major international fashion and beauty brands.
Hailey Bieber Net Worth in 2026
Celebrity Net Worth currently estimates Hailey Bieber’s net worth at $300 million, with its page updated July 7, 2026.
That figure is an estimate, not a publicly verified personal financial statement. Hailey has not released a complete public balance sheet showing her cash, investments, property interests, liabilities, taxes, or the exact proceeds she received from the Rhode transaction.
Celebrity Net Worth also treats Hailey’s estimated wealth separately from Justin Bieber’s finances and incorporates the financial impact of the Rhode transaction.
Because the underlying ownership structure and personal financial arrangements are private, the $300 million figure should be understood as a current public estimate, not an independently audited number.
The main reason recent estimates differ substantially from older figures is rhode’s growth and its eventual acquisition by e.l.f. Beauty.
For the 12 months ended March 31, 2025, Rhode generated $212 million in net sales, according to e.l.f. Beauty. That commercial performance provided a measurable financial basis for the acquisition announced shortly afterward.
How the Rhode Deal Changed Hailey Bieber’s Wealth
The rhode acquisition represents the most significant documented financial event in Hailey Bieber’s recent career.
Hailey founded rhode in 2022 and developed the company from a small skincare-focused brand into a larger beauty business. e.l.f. Beauty announced on May 28, 2025, that it had agreed to acquire rhode.
The announced deal structure consisted of:
- $600 million in cash at closing
- $200 million in e.l.f. Beauty stock at closing
- Up to $200 million in potential additional earnout consideration
- $800 million in total closing consideration
- Up to $1 billion in maximum headline transaction value
The acquisition closed on August 5, 2025.
e.l.f. Beauty acquired rhode through its subsidiary, e.l.f. Cosmetics, and rhode became a wholly owned subsidiary of e.l.f. Cosmetics.
Why the $1 Billion Deal Does Not Mean Hailey Received $1 Billion
A company’s acquisition value and a founder’s personal proceeds are different.
The $1 billion figure represented the maximum headline value of the Rhode transaction. It did not mean Hailey personally owned the entire company or received $1 billion.
Rhode had multiple equity holders. Public transaction disclosures do not establish a verified, exact percentage of Rhode that Hailey owned personally.
Celebrity Net Worth estimates that Hailey owned approximately 50% to 70% of Rhode. Based on that estimated ownership range and additional assumptions about taxes and the potential earnout, Celebrity Net Worth estimates that her after-tax proceeds could have been approximately $309 million to $433 million.
Those figures are estimates, not disclosed transaction proceeds.
Therefore, saying Hailey “made $1 billion from Rhode” would not accurately reflect what the public evidence establishes.
Understanding the $800M, $1B, and $897.5M Rhode Figures. Public reporting and corporate filings cite three different figures for the Rhode acquisition.
$800 Million: Closing Consideration
When e.l.f. Beauty announced the acquisition, it said the company would pay $800 million at closing.
That amount consisted of:
- $600 million in cash
- $200 million in e.l.f. Beauty stock
The transaction also included a possible $200 million earnout based on future performance.
$1 Billion: Maximum Headline Deal Value
The transaction was described as worth up to $1 billion because the $800 million closing consideration could be followed by up to another $200 million in earnout consideration.
This is the headline maximum transaction value.
It should not be interpreted as $1 billion already paid in cash or as Hailey Bieber’s personal payout.
$897.5 Million: Accounting Purchase Price
In a later SEC filing, e.l.f. Beauty reported preliminary total consideration of approximately $897.5 million for accounting purposes.
The filing reported approximately:
- $590.149 million in cash consideration
- $300.278 million in equity consideration
- $7.1 million initial fair value assigned to the potential earnout
- $897.527 million total consideration
The $897.5 million figure is an accounting purchase-price measurement. It should not be interpreted as the amount of cash paid to Hailey Bieber or to all sellers.
The difference between the $1 billion headline value and the $897.5 million accounting figure exists because the figures represent different measurements at different points in the transaction, and because the potential earnout was accounted for based on its estimated fair value rather than treated as $200 million of cash already paid.
How Hailey Bieber Makes Money
Hailey Bieber earns income from multiple sources.
Her career includes modeling, fashion and beauty campaigns, endorsements, social-media influence, and entrepreneurship.
Rhode and Beauty Entrepreneurship
Rhode becameae centralpart ofn Hailey’sbusiness developmentr.
She launched the company in 2022 with a focused skincare lineup and later expanded into additional beauty products.
The brand grew rapidly early on. Vogue reported that rhode reached eight-figure sales within its first 11 days and that its products generated a waitlist of more than one million people during its early growth.
For the 12 months ended March 31, 2025, rhode generated $212 million in net sales, according to e.l.f. Beauty.
This revenue figure refers to the company’s sales, not Hailey’s personal income. Company sales cannot be directly converted into a founder’s personal earnings because businesses have operating costs, taxes, employees, suppliers, marketing expenses, and other financial obligations.
Modeling
Modeling was the foundation of Hailey’s professional career.
She began modeling professionally as a teenager and built an international profile through editorial work, runway appearances,s and commercial campaigns.
IMG Models currently documents her work with designers and brands including Elie Saab, Dolce & Gabbana, Tory Burch, Sonia Rykiel, Off-White, Missoni, Jeremy Scott, Tommy Hilfiger, L’Oréal, YSL Beauty, Calvin Klein and Guess.
Her total lifetime modeling income has not been publicly documented in a way that would allow a reliable calculation.
Brand Partnerships and Endorsements
Hailey has also generated professional income through fashion and beauty partnerships.
Her documented career includes work with major fashion and beauty brands. Forbes has also highlighted her commercial partnerships in its coverage of its 30 Under 30 Class of 2023.
Individual endorsement contracts are generally private, so no reliable public figure exists for her total lifetime endorsement income.
Social Media and Personal Brand
Hailey’s social-media presence has played an important role in her commercial identity.
Her large audience provides a direct communication channel for fashion, Beauty, and product-related content. That visibility also helped create awareness around Rhode during the company’s early growth.
However, social-media followers should not be treated as a direct measure of income. Audience size alone does not establish a person’s annual earnings or net worth.
Dwayne Johnson is another example of a celebrity whose wealth extends beyond entertainment into production, consumer brands, sports ownership, and other business ventures.
Early Life and Education
Hailey Rhode Baldwin was born on November 22, 1996, in Tucson, Arizona.
She is the daughter of actor Stephen Baldwin and graphic designer Kennya Baldwin. Her family has connections to entertainment and creative industries.
Hailey also trained in ballet as a child. Her background in dance became part of her personal identity before she established herself professionally in fashion and Beauty.
Her early exposure to fashion, performance, and entertainment helped pave the way for her later modeling career.
For additional background on Hailey Bieber’s early life, modeling career, family background, and public profile, see her biography on Wikipedia.
Hailey Bieber’s Career Journey
Starting in Modeling
Hailey began professional modeling as a teenager.
Forbes reported that she signed a modeling deal with French Connection at 17. Her early work included commercial and editorial opportunities before she expanded into runway modeling and larger fashion campaigns.
Building an International Modeling Career
Hailey’s career expanded through fashion editorials, magazine appearances, runway shows, and commercial campaigns.
IMG Models currently lists work involving major designers and brands across the international fashion and beauty industries.
This professional modeling background laid the foundation for her later transition from model and brand ambassador to entrepreneur.
Founding Rhode in 2022
Hailey founded Rhode in 2022.
Rather than simply endorsing an existing beauty company, she became directly involved in creating and developing her own consumer brand.
Rhode initially focused on a small selection of skincare products, then expanded its range.
The brand’s identity was closely tied to Hailey’s approach to beauty and social-media presence, helping it attract substantial consumer attention.
Rhode’s Rapid Growth
Rhode’s early growth became a defining part of Hailey’s business career.
Vogue reported that the company reached eight-figure sales within its first 11 days and built a waitlist of more than one million people early on.
By the 12 months ended March 31, 2025, e.l.f. reported that Rhode generated $212 million in net sales.
The figure showed that Rhode had become a substantial consumer beauty business before the acquisition.
e.l.f. Beauty Acquisition
e.l.f. Beauty announced its agreement to acquire Rhode on May 28, 2025.
The transaction included $800 million in closing consideration and a potential additional $200 million earnout.
The acquisition closed on August 5, 2025.
Following the transaction, Hailey remained involved with Rhode. She continued as the brand’s founder and took on the roles of Chief Creative Officer and Head of Innovation, while also serving as a strategic advisor to e.l.f. Beauty.
Career Highlights
Hailey Bieber’s documented career highlights include:
- Beginning professional modeling as a teenager
- Building an international fashion and beauty career
- Working with major fashion and beauty brands
- Being included in the Forbes 30 Under 30 Class of 2023 in Art & Style
- Founding Rhode in 2022
- Building Rhode into a business that generated $212 million in net sales for the 12 months ended March 31, 2025
- Selling Rhode to e.l.f. Beauty in 2025
- Continuing to work with Rhode following the acquisition
Hailey Bieber’s Assets and Financial Picture
Celebrity net worth estimates often combine business interests, real estate, investments, and other assets, then subtract liabilities and other obligations.
For Hailey, however, the public record does not provide enough information to produce an independently verified personal balance sheet.
Rhode Transaction
TheRhodee acquisition is the clearest documented major wealth-related event in her recent career.
However, the transaction value should not automatically be treated as Hailey’s personal wealth because Rhode had multiple equity holders and the deal involved cash, stock, and potential earnout consideration.
Real Estate
Hailey and Justin Bieber have been associated with high-value real estate during their marriage.
In August 2020, the couple reportedly purchased a Beverly Park estate for approximately $25.8 million, according to the Los Angeles Times.
The reported purchase price of a jointly held property should not automatically be added to Hailey’s individual net worth. A property can involve a mortgage, financing costs, shared ownership,p and other liabilities.
For that reason, publicly reported real-estate purchase prices provide context about lifestyle and assets but do not establish Hailey’s personal net worth.
Current Business Role
Hailey remains involved with rhode following its acquisition.
Her continuing roles as Founder, Chief Creative Officer, er and Head of Innovation mean that she remains professionally connected to the brand even though e.l.f. Beauty now owns the company.
The financial value of her current compensation, incentives, or other arrangements has not been publicly disclosed.
Hailey Bieber Net Worth Timeline
Reliable year-by-year personal net-worth figures are not publicly available. Rather than assigning unsupported dollar amounts to earlier years, the following timeline focuses on documented career and business developments.
| Period | Documented Development |
| Teenage years | Began building a professional modeling career |
| 2014 onward | Developed commercial and runway modeling work |
| 2016 onward | Expanded her international fashion and beauty profile |
| 2022 | Founded rhode |
| 2022–2023 | Rhode experienced rapid early consumer demand and expanded its product range |
| March 2025 | Rhode generated $212 million in net sales for the 12 months ended March 31, 2025 |
| May 2025 | e.l.f. Beauty announced its agreement to acquire Rhode for up to $1 billion |
| August 2025 | e.l.f. Beauty completed the Rhode acquisition |
| 2026 | Celebrity Net Worth estimates Hailey Bieber’s net worth at $300 million |
The timeline shows the major shift in Hailey’s professional financial story: from primarily modeling and brand partnerships to building and monetizing an ownership interest in a consumer beauty company.
Hailey Bieber and Justin Bieber’s Net Worth
Hailey Bieber and Justin Bieber are married, but their individual finances should be treated separately.
Celebrity Net Worth distinguishes Hailey Bieber’s estimate from Justin Bieber’s.
Therefore, when discussing her individual finances, you should not add Justin’s estimated net worth to Hailey’s $300 million estimate.
Likewise, jointly reported properties and household assets should not automatically be assigned entirely to either spouse without knowing the ownership structure and associated liabilities.
A combined household wealth figure is different from Hailey Bieber’s individual net worth.
Interesting Facts About Hailey Bieber
- Her birth name is Hailey Rhode Baldwin.
- She was born on November 22, 1996, in Tucson, Arizona.
- She trained in ballet as a child.
- She began professional modeling as a teenager.
- Forbes included her in its 30 Under 30 Class of 2023 in Art & Style.
- She founded Rhode in 2022.
- Rhode generated $212 million in net sales during the 12 months ended March 31, 2025.
- e.l.f. Beauty completed its acquisition of Rhode on August 5, 2025.
- She remained involved with Rhode after the acquisition.
- Her current roles include Founder, Chief Creative Officer, and Head of Innovation.
FAQs
What is Hailey Bieber’s net worth in 2026?
Celebrity Net Worth currently estimates Hailey Bieber’s net worth at $300 million, updated July 7, 2026. The figure is an estimate and is not independently confirmed by a public personal financial statement.
How did Hailey Bieber make her money?
Hailey Bieber’s career income comes from professional modeling, fashion and Beauty campaigns, endorsements, social-media influence, and entrepreneurship. Her most significant recent business development was Rhode and its acquisition by e.l.f. Beauty.
How much did Hailey Bieber personally make from Rhode?
Her exact personal proceeds have not been publicly disclosed.
Celebrity Net Worth estimates that Hailey may have owned approximately 50% to 70% of Rhode and estimates potential after-tax proceeds of roughly $309 million to $433 million under its assumptions. These are estimates, not officially disclosed proceeds.
Is Hailey Bieber a billionaire?
Public evidence does not establish Hailey Bieber as a billionaire.
The $1 billion figure associated with Rhode represented the maximum headline value of the overall corporate transaction, not Hailey’s personal net worth.
How much was Rhode sold for?
e.l.f. Beauty agreed to acquire Rhode for $800 million at closing, consisting of $600 million in cash and $200 million in e.l.f. Beauty stock, plus a potential $200 million earnout.
That produced a maximum headline transaction value of $1 billion.
For accounting purposes, e.l.f. Beauty later reported approximately $897.5 million in total purchase-price consideration.
What does the $897.5 million figure mean?
The $897.5 million figure is the accounting purchase-price measurement reported by e.l.f. Beauty.
It included approximately $590.1 million in cash consideration, $300.3 million in equity consideration, and an initial $7.1 million valuation of the potential earnout.
It should not be interpreted as $897.5 million in cash paid to Hailey Bieber.
Does Hailey Bieber still work with rhode?
Yes. Following the acquisition, Hailey continued as rhode’s founder and took on the roles of Chief Creative Officer and Head of Innovation. She also serves as a strategic advisor to e.l.f. Beauty.
What is Hailey Bieber’s biggest source of wealth?
TheRhodee business and its acquisition by e.l.f. Beauty represents the most significant recent wealth-related development documented in her career.
Before Rhode, her professional income came from modeling, fashion and Beauty campaigns, endorsements, and her broader media influence.
When did Hailey Bieber start modeling?
Hailey began professional modeling as a teenager. Forbes reported that she signed a modeling deal with French Connection at 17.
She later expanded into runway, editorial, and international fashion work.
What is Hailey Bieber known for?
Hailey Bieber is known for her international modeling career, fashion and Beauty influence, and founding Rhode, the Beauty ccompany Beauty acquired. Beauty in 2025.
What happened to Rhode after e.l.f. Beauty acquired it?
The acquisition closed on August 5, 2025.
Rhode became a wholly owned subsidiary of e.l.f. Cosmetics, which is part of e.l.f. Beauty.
Hailey remained involved with the brand in creative and product leadership roles.
Did Hailey Bieber receive the full $1 billion from the Rhode sale?
No public evidence establishes that.
The $1 billion represented the maximum headline value of the overall Rhode transaction. The company had multiple equity holders, and Hailey’s exact verified ownership percentage and personal proceeds were not publicly disclosed.
Celebrity Net Worth’s ownership and proceeds figures are estimates, not official transaction disclosures.
How much did Rhode make before the acquisition?
For the 12 months ended March 31, 2025, Rhode generated $212 million in net sales, according to e.l.f. Beauty.
That figure represents the company’s sales, not Hailey Bieber’s personal income.
When did e.l.f. Beauty complete the Rhode acquisition?
e.l.f. Beauty completed the Rhode acquisition on August 5, 2025.
Who owns Rhode now?
After the acquisition, Rhode became a wholly owned subsidiary of e.l.f. Cosmetics, an e.l.f. Beauty subsidiary.
Hailey Bieber continues to have a leadership role within the brand.
Final Thoughts
Celebrity Net Worth estimates Hailey Bieber’s net worth at about $300 million in 2026. Still, the figure remains an estimate because her complete personal financial information is not publicly available.
Her financial career developed through several stages. She first established herself as a professional model and built relationships with major fashion and beauty brands before moving into entrepreneurship with Rhode in 2022.
Rhode became the most important business development in her recent career. For the 12 months ended March 31, 2025, the company generated $212 million in net sales. Beauty subsequently agreed to acquire it in a transaction worth up to $1 billion.
The distinction between the different Rhode figures is important. $800 million represented the announced closing consideration, $1 billion represented the maximum headline transaction value including the potential earnout, and e.l.f. Beauty as the accounting purchase-price consideration.
None of those figures should automatically be treated as Hailey Bieber’s personal payout.
Celebrity Net Worth has estimated Hailey’s potential ownership and after-tax proceeds. Still, those calculations remain estimates because the public record does not establish her exact ownership percentage or personal transaction proceeds.
As of 2026, Hailey remains professionally involved with Rhode as its Founder, Chief Creative Officer, and Head of Innovation, while also serving as a strategic advisor to e.l.f. Beauty.
Overall, the available public evidence supports a $300 million current Celebrity Net Worth estimate, while the precise value of Hailey Bieber’s personal wealth remains unverified.
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